Where to Buy Gold Jewelry in Yerevan: A Local Jeweller's Guide
Vazgen Martirosov
You are in Yerevan for a few days. Someone at home asked you to bring back "something in gold", and every street seems to have a jewellery window. Which one do you walk into?
Quick answer: the best place to buy gold jewelry in Yerevan is Movses Khorenatsi Street, the city's gold street, a few minutes from Republic Square. It is lined with jewellery shops and workshops, and that is where you will find us: GH Jewells, 33 Movses Khorenatsi Street (Tashir Trade Center), Yerevan 0018, open every day from 10:00 to 19:00. For silver and souvenir pieces, the Vernissage open-air market is the other classic stop. Below you will find how to choose a shop, what to check before you pay, and which Armenian designs are worth bringing home.
GH Jewells in Yerevan at a glance
- Address: 33 Movses Khorenatsi Street, Tashir Trade Center, Yerevan 0018, Armenia
- Opening hours: every day, 10:00 to 19:00
- Phone and WhatsApp: +374 93 307411
- Making jewellery since: 2010, in our own workshop
- Gold: 14K (585) and 18K (750), with real diamonds
Where to buy gold jewelry in Yerevan
Yerevan is a small, walkable city, and its jewellery trade sits close together. These are the places locals and visitors actually use:
| Where | Best for | Good to know |
|---|---|---|
| Movses Khorenatsi Street (the gold street) | Gold rings, chains, pendants, diamond jewellery | Many shops in a few minutes' walk, so you can compare before you buy |
| A jeweller's own workshop | Custom pieces, engraving, your size, your letter or design | You talk to the people who make the piece, not only to a seller |
| Vernissage market (near Republic Square) | Silver jewellery, souvenirs, crafts, antiques | Busiest on Saturdays and Sundays; mostly silver, so go to the gold street for gold |
| Ordering online from a Yerevan jeweller | When you are back home, or want a piece made to order | Same workshop, shipped to you; we deliver to 45 countries |
Our tip: walk Khorenatsi Street first, look at a few windows, then come back to the piece you keep thinking about. Gold is not a rushed purchase.
How to choose a jewelry store in Yerevan
A good shop is easy to recognise once you know what to ask. Before you buy, check these five things:
- The fineness stamp. Real gold jewellery carries a stamp with its purity: 585 means 14K (58.5% gold) and 750 means 18K (75% gold). Ask the seller to show it to you.
- The weight in grams. Gold is priced largely by weight, so a good jeweller tells you how many grams a piece weighs without you having to push.
- Who made it. Ask whether the piece was made in their own workshop. A shop with its own jewellers can resize, repair and make changes later.
- What the stones are. If a piece has diamonds, ask plainly whether they are real diamonds and how many carats in total.
- Whether you can check it. A confident jeweller has no problem with you having a piece tested at an assay office. We tell every customer the same: you are welcome to check ours.
What gold jewelry to buy in Yerevan: Armenian designs worth bringing home
If you want something that could only come from Armenia, look for designs with a story. These are the pieces our customers most often take home:
- The Tree of Life pendant. Our own design, a small round gold pendant about roots and family, the people who stay with you wherever you go. See it in yellow gold.
- The Armenian eternity sign (arevakhach). The ancient Armenian symbol of eternity and light, one of the most loved gifts to bring back from Yerevan.
- Initial letter pendants. A letter on mother-of-pearl, Latin or Armenian, for you or someone you love.
- A family pendant. A small 14K gold pendant showing a family moment, like a father lifting his child. Choose a design on our family pendant necklace page.
- A diamond ring. Engagement rings, eternity rings and everyday diamond rings, made in our workshop in your size.
Custom gold jewelry in Yerevan: bring a picture
One of the best things about buying gold in Yerevan is that so much is still made by hand, close by. If you do not find exactly what you want in the window, show us a picture: a letter, a drawing, a symbol, a ring you saw somewhere or an old family piece.
We tell you how many grams of gold it needs and what it costs. After a 15% deposit, we make a 3D model for you to approve, and then we make it by hand in 14K or 18K gold. A piece usually takes about 3–4 days to make. If you are leaving Yerevan before it is ready, we can ship it to you. Start on our custom gold jewelry page.
Practical tips for visitors
- Go in the daytime. Opening hours differ from shop to shop, so check before you go. We are open every day from 10:00 to 19:00.
- Bring her ring size. Measure the inside diameter of a ring she already wears, in millimetres. Our rings come in sizes 16 to 20, and other sizes on request.
- Ask about the weight and the stamp before the price. It makes comparing shops much easier.
- Keep your receipt. It is useful for exchanges and for customs when you travel home.
- Not visiting in person? You can still buy from the same workshop online and have it delivered, free in Armenia.
Frequently asked questions
Where is the gold market in Yerevan?
Yerevan's gold jewellery shops are concentrated on Movses Khorenatsi Street in the city centre, a short walk from Republic Square. GH Jewells is at number 33, in Tashir Trade Center.
Is gold jewelry cheaper in Yerevan?
Gold is priced mostly by weight and purity, so compare pieces by grams and by the 585 or 750 stamp rather than by the price tag alone. Handmade work in Yerevan is often good value because many pieces are made locally, in small workshops.
How do I know the gold is real?
Look for the fineness stamp (585 for 14K, 750 for 18K), ask for the weight in grams, and buy from a jeweller who is happy for you to have the piece tested at an assay office.
What is the best souvenir jewelry from Armenia?
Pieces with Armenian meaning: the eternity sign (arevakhach), a pomegranate design, an Armenian letter, or a Tree of Life pendant about roots and family.
Can I order jewelry from Yerevan if I am not in Armenia?
Yes. We make every piece in our Yerevan workshop and ship to 45 countries. It takes about 3–4 days to make, then roughly 1–2 weeks to reach you.
What are GH Jewells' opening hours?
We are open every day from 10:00 to 19:00 at 33 Movses Khorenatsi Street, Yerevan. You can also message us on WhatsApp at +374 93 307411.
Come and see us on Khorenatsi Street
That "something in gold" does not have to be a guess. Walk the gold street, ask your questions, hold the pieces in your hand, and take home something that was made a few steps away. If you are in Yerevan, we would love to show you our workshop's work in person.
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Handmade in Yerevan since 2010 · 14K and 18K gold · real diamonds